Direct Line
Direct Line was founded in Croydon in 1985 and was the first British insurer to sell insurance over the phone, as well as the first to use computers to underwrite its policies.
Direct Line was founded in Croydon in 1985 and was the first British insurer to sell insurance over the phone, as well as the first to use computers to underwrite its policies.
Checked and verified - Monday 9th February 2026 Calls cost 13p per minute plus your phone company's access charge.